Art Center Summit 2010: Projects & Partnerships in Sustainable Design

Mark Huang

Product Design 2010

Mark Huang strives to create solutions with context that enhance the consumer experience. He believes the value of design is creating solutions with context and relevance to people, organizations, culture and our environment. The visualization of ideas is a key step in making ideas tangible and actionable.

Before studying design, Huang took courses in art and mechanical engineering. Learning from both fields informs his design process, as he approaches a problem from multiple perspectives before a direction or solution of best fit is selected to develop further and refine.

A former competitive cyclist, Huang became aware of the close connection between products, equipment and user experience. His goal is to contribute to projects where design not only adds aesthetic, but functional and contextual value for an improved experience.


Velocity cycling helmet


Art Center Student Gallery
Featured in Product Design In the Sustainable Era, Taschen 2010
IDSA Finalist 2009

Product Description

Current cycling helmets are typically constructed of a polystyrene and polycarbonate shell, along with other materials not easily recycled. With a short product life—only 3 to 5 years—and a difficulty repurposing product materials, it soon becomes discarded trash. Velocity was created with the goal of eliminating this waste cycle, and designing a safe and functional helmet that could be fully recycled after its use.

Sustainable Goals & Strategies

By designing for the entire life cycle of the product, this helmet design reduces environmental impact, giving value to the materials. It is constructed entirely from recycled polyethylene—therefore, no disassembly is required for repurposing the materials in the product after use. The innovative honeycomb structure provides impact absorption, while still allowing for air ventilation.