Art Center Summit 2010: Projects & Partnerships in Sustainable Design

Tim Brewer

Graduate Industrial Design

Tim Brewer was born in Los Angeles, raised in Montana, and developed professionally working many years for Microsoft and inventing 14 patents in the process. Now embarking on a career in industrial design, Tim is a longtime motorsports enthusiast but with feelings of guilt regarding the enormous resources consumed and the waste generated by motorsports.


Racing for IMPACT Indy Car Racing

Product Description

IndyCar racing consumes enormous amounts of resources and generates large volumes of waste. Specifically, IndyCar racing's greatest impacts include: 700 tires per car per season; 34K miles per season transporting race cars to and from races; 4,000 gallons of ethanol per season; and 1,000 pounds of aluminum per race car.

Thus, leading us to ask the question, can automobile racing drive sustainability?

We can motivate manufacturers and teams to research and develop the least impactful solutions by loosening the rule book and governing the race series by Okala impact budgets for racecars and race teams. Drive technology development and transfer by lowering Okala impact budgets periodically.

Virtually eliminate racing impacts and make racing and technology development accessible to anyone through a comprehensive customizable open source racing simulator, physics engine, and race broadcasting platform. New race tracks with higher top speeds and 3D features too risky for the real world are possible and help increase the spectacle of this sort of racing.

The greatest benefit of IMPACT Racing and virtual IMPACT Racing is the symbiotic relationship potential to reduce road car impacts worldwide through broad technology transfer.

Sustainable Goals & Strategies

Sustainability strategies used reduce impacts related to: tire manufacturing and use, transportation of racecars, fuel consumption, electricity consumption, aluminum construction, and electronics. The aim was to increase the spectacle of racing and attract more people and organizations to watch and/or participate in automobile racing. Also, the transfer of technology to road cars results in the biggest reduction in IMPACTS on humanity and the environment.