Luciano Bove (TRAN, ’89)
“A car is a bit like a ‘sculpture’ of passion and emotions.”
Luciano Bove worked as Design Leader at Centro Stile Fiat in Turin, Italy before becoming Transportation Design Manager at Renault in Paris. He taught transportation design in Italy for twelve years, and he now speaks frequently on design management at conferences and seminars.
What made you decide to make a career in transportation design?
Since I was a kid, I always had a strong passion for cars. At the age of 12, I started to do oil painting (which I still do), and later I started to sketch cars. I did not have access to specialized car design magazines in my small village in southern Italy, but one day at the age of 19, I came across an article on “Gente Motori” about Art Center in Pasadena, and my life changed! I now knew that I could study to be a car designer. I am very thankful to my parents, who gave me the opportunity to go.
What do you see as your most exciting career achievement?
There are three: first, the Fiat Seicento design, which is my first “baby” in production—I worked as designer and design manager. Second is the New Renault Kangoo family cars, where I was the design manager. And, third, I’ve had the opportunity to teach for about 12 years at the design schools ACE Vevey, IAAD Turin and IED Turin.
Where do you see transportation design going?
Car design has to interact better with the environment. Architectural design is finally becoming closer to car design philosophy, thanks to new revolutionary construction techniques and new design culture—buildings have new volumes and sexier shapes. At the same time, car design should evolve to relate better to those new architectural design codes. A car is a bit like a “sculpture” of passion and emotions.
What kind of car do you drive?
A Renault Laguna 3 Berline in black.