The breadth of Geoff's work covers designs for magazines, posters, t-shirts, textiles, motion graphics and advertising as well as film production. In his most recent work for HP, Geoff created a motion graphics piece about nanotechnology that is embedded withamusing inside jokes that only
Geoff's work is infused with irony, humor, sadness and imagination that challenges an audience at the most visceral and emotional level. It attempts to manipulate the way people look at and understand the objects that surround them. For example, he displays posters in a gallery as a work of art and then de-empahsizes their value as artworks by hanging several in a row using binder clips.
Most of his projects begin with writing or sketching, which he then tries to simply down to one statement, written or visual.In his own words, Geoff "uses design to logify ideas.Yet through this reductive process, none of the narratives are lost.His narratives offer us a space to get lost in and engage our own imagination the way we used to when we were children.