Lorna Ross is the Design Director at the Mayo Clinic Center for Innovation. She has 25 years’ experience in design, design research, and innovation, the past twelve years focused on health and healthcare. Prior to joining the CFI as Design Manager in 2009, Ross ran the Human Wellbeing Group at MIT Media Lab, Europe. She has worked with the Department of Defense, Motorola Inc., Interval Research Corporation, The UK Design Council and Massachusetts General Hospital.