Wednesday, May 7

3:30 – 5:30pm
Registration

5:30 – 7:00pm
Richard Koshalek (Welcome)
Chee Pearlman (Introduction)
Tim Brown (Keynote)
Michael Moschen

7:00pm
Opening Party
Hosted by Target

Thursday, May 8

8:00 – 9:00am
Registration

9:00 – 10:45am
John Hockenberry (Welcome)
George Smoot
Charles Elachi

10:45 – 11:15am
Coffee Break
Hosted by Eastman
Innovation Lab

11:15am – 1:00pm
Stuart Brown
Elizabeth Diller
Helen Hood Scheer
Robert Lang

1:00 – 2:15pm
Lunch Hosted by Steelcase

2:15 – 4:00pm
Irene Au
Philip Rosedale
Jamy Ian Swiss

4:00 – 4:30pm
Tea Break

4:30 – 7:00pm
Serious Play Studios

Friday, May 9

9:00 – 10:45am
Erica Clark (Welcome)
Nate Young
John Maeda

10:45 – 11:15am
Coffee Break
Hosted by lynda.com

11:15am – 12:45pm
Will Beall
Eames Demetrios
Paula Scher

12:45 – 2:15pm
Lunch with speaker roundtables Hosted by Bernhardt Design

2:15 – 4:00pm
David Macaulay
Petra Blaisse
Michael Curry

4:00 – 4:45pm
Tea Break

4:45 – 6:45pm
Bruce McCall
Aimee Mullins
John Oliver
John Hockenberry

7:00pm on
Closing Party
Hosted by Google and
(mt) Media Temple

Serious Play Excursions

Saturday, May 10, 2008

Special tours of prominent cultural sites in the city were arranged as an exclusive benefit to Serious Play attendees:

Tour 1
Art Center College of Design: Alyce de Roulet Williamson Gallery & Student Gallery

The Norton Simon Museum of Art

Tour 2
The Huntington Library, Art Collections, and Botanical Gardens

Tour 3
The Gamble House